Elkjop success story





A.B. Link is a strategic partner in a world of changing technologies. It has provided us with a critical business solution at the core of retail IT and enabled Elkjøp to achieve its integration goals.“

Geir Nøstdahl
Head of IT Digital Services

With A.B. LINK’s expertise, Elkjøp revolutionizes its EDI and Order to Cash Processes



  • Informatica B2B Data Exchange is used to integrate, track and monitor EDI and most business critical Order to Cash processes
  • It interconnects external partners,on premise and cloud applications  processing more than 600,000 messages a day
  • provides the primary view for IT and business into the order lifecycle
  • A.B. LINK built , maintains and operates  full blown EDI and Informatica  integration platfrom


As the largest consumer electronics retailer in the Nordic countries, with over 350 stores across six countries, Elkjøp Nordics (better known as Elgiganten outside Norway) needed to have a robust and flexible Order to Cash process to support digital transformation initiatives and fast-changing business needs.

Elkjøp Nordics, which is owned by London-based Dixons Carphone, selected A.B. Link to consolidate its Order-to-Cash process by building an EDI gateway and an integration framework using Informatica’s B2B Data Exchange application. The challenges were huge. With a landscape of dozens of direct and third-party suppliers, Elkjøp was looking for an EDI gateway that would enable quick and simple onboarding of new suppliers with different exchange formats (both EDI and non EDI), while providing Elkjøp buyers and IT with an up-to-date, real-time insight into the Order to Cash process.

A.B. Link introduced the EDI startup framework package, a combination of a service offering, prebuilt assets and connectors, forming an end to end EDI gateway on top of the Informatica B2B Data Exchange application.

According to Stian Askmann, Integration Architect at Elkjøp, The EDI framework by A.B. Link allows us to reuse and configure formats and partners quite easily and, in a centralized manner, onboard new suppliers. Furthermore, as part of an ERP replacement project (moving to SAP), the EDI framework was adapted to work with SAP very quickly, in a matter of weeks.” 

In the next step, Elkjøp sought to extend DX and Informatica usage further—beyond EDI—to other parts of its Order to Cash process, in order to get a true insight and end-to-end view into the order lifecycle. This included: Order Fulfillment, either from the Warehouse or external suppliers,  Customers order deliveries, either from stores or Elkjøp website, Payments and more, all through Informatica Data Exchange.

With A.B. Link consulting assistance, DX is now tracking the full lifecycle of customers and store orders transferred between various internal systems and external partners—all in a single DX interface! As a result, analyzing errors, identifying bottlenecks and maintaining customer satisfaction at a high level has become much simpler. Stian continues: Informatica DX at Elkjøp is central for our most critical integrations. Processing up to 600,000 different messages a day, it provides the primary view for IT and business into the order lifecycle.


A.B LINK Services: 



Elkjop Order To Cash